Man on Media
A Media Maven looking for position that combines both work and play to build a new career that will be creative, technical hard, and fun.
Daniel F. Bealey Jr.
217 Carlton Ave, Brooklyn, N.Y. 11205
Home Phone (917) 912-7600 – Email. Bealeyd@gmail.com
Executive Profile
An accomplished media professional with a deep knowledge and understanding of advanced TV marketing, traditional TV media, Direct Response Media and Digital Media. A leader who has the ability to train, motivate and mentor successful persons and teams to an outstanding performance.
Expertise Includes:
· Media Operations
· Media Buying
· Account Management
· Media Management Tools (Media Ocean, Strata, Core Media)
· Technical Training and Development
· Media Research Tools and Analysis
· Google Analytics, Facebook Analytics, LinkedIn analytics
· Advanced Television Marketing
· Workflow Development
· Strategic Planning
· Digital Marketing
· Direct Response – TV/Radio/Print
· Traditional Marketing - TV/Radio/Print
Professional Experience____________________________________________________________
ID Media, NY, NY June 2011–Current
Contract: Associate Broadcast Director
Complete varied projects ranging from Account Management, Media Buying, software development
· Responsible for managing two major accounts, monitoring budget and progress to reach both budget and GRP Goals
· Responsible for media buyers and techniques of media buying used to successfully run media plans
· Managing the Merck Customer Care Account, total spend 14 million dollars Q1, 2012, Q2’2012
· Managing L’Oreal skin care account 3.5 Million dollars Q3/Q4, 2011
· Introducing different tactics in buying by utilizing Google TV and Comcast TV
· Contributing to the building of a new workflow for MTS Media Management system; established proper media tool use, flow of new upload and development of system rating hierarchy
Simulmedia, LLC. NY, NY. 2010–June 2011
Manager of Media Operations
Responsible for the development of a companywide media management strategy and operational workflow. Key decision maker in the creation of processes and procedures including the selection and implementation of third party products to provide the foundation for the company to meet and exceed TV media marketing goals.
· Managed personnel in the standard practices and procedures of the TV media industry
o Educated team to understand TV buying and negotiation techniques, pricing guidelines, trafficking procedures and billing processes
· Implemented Nielsen measurement tools, Media Buying Management systems and 3rd party analytic software
· Responsible for all elements of the media buying process to support and promote the advertising needs for over 50 trial cases
o Build client proposals
o Planning/Research
o Media Buying
o Traffic
· Assisted in the development of Set-top box data optimization tools
My Mobile River, LLC. NY, NY 2009–2010
Business Development Manager and Partner
Responsibilities included developing and maintaining all client relationships and teaching clients how to use the Mobile River platform to build and execute SMS campaigns. Developing sales material and techniques to help grow and explain the My Mobile River Business model to clients.
· Execute Online Display and Paid Search campaigns to deliver lead generation objectives
· Develop and optimize banner and landing page creative to maximize performance
· Design, develop and integrate content for My MobileRiver.com
· Host SMS Marketing webinars for current and prospective clients
· Responsible for on-line and off-line customer acquisition
Consultant/Contract Positions
DRM Partners, LLC. Hoboken, NJ December 2009-April 2010
Razor and Tie Media, LLC. NY, NY July 2009–October 2009
MediaBank, LLC. (Media Ocean) Fort Lee, NJ 2008
Project Manager/ Technical Trainer/ Customer Support
Acted as the sole expert of the MediaBank Media Management Software for in-house training and customer support for MediaVest/Starcom NYC; a top 10 media agency in the world. Role included conducting MediaBank system training, trouble-shooting software/user issues and workflow development for all users in the NYC office.
· Developed training techniques and schedules for each department within Mediavest
· Guided department heads on the Mediabanks workflow and its application an how it directly applies to the Mediavest business models
· Resolved any issues found within MediaBank or user workflow, If not an immediate fix escalated the issue to the Mediabank engineers and programmers
· Executed multiplatform implementation
CoreMedia Systems, Fairfield, NJ 2006-2008
Senior Account Executive
Responsibilities included managing, developing and maintain client relationships while providing accurate and precise client care for all CoreMedia Systems software modules
· Managed 10-15 Direct Response agencies across the country
· Conducted implementation and advanced trainings for CoreMedia Systems client
· Sold new and existing modules based on individual analysis of agencies needs
· Provided client care for users to integrate direct response techniques with Core Media Systems processes
G2 Direct & Digital, NY, NY 2005-2006
Account Manager/ Senior Broadcast Negotiator
· Maintained three major accounts for Glaxo Smith Kline with an annual budget of 3million dollars
· Managed buyers in the planning and execution of buys and plans pertaining to each product
· Negotiated for various DRTV commercial accounts in cable networks and top Nielsen rated broadcast markets
- Placed market orders, monitored daily, weekly and monthly performance of DRTV commercial spots
PHD USA, NY, NY 2004-2005
Account Manager/ Broadcast Negotiator
ID Media, NY, NY 1999-2004
Assistant Broadcast Negotiator / Broadcast Negotiator
Volunteer___________________________________________________________________________________________________
A non-profit mentoring organization that uses actions sports such as surfing and snowboarding to help high school aged at risk youth. Became involved with stoked mentoring when it was in its start-up phase servicing about 100 teens per year and helped it to grow to a bi-costal organization serving 1000’s of teens per year.
· Volunteer of the Year 2009
· Develop the Team Stoked fundraising effort, where participants train and compete in events to help raise money for Stoked Mentoring
o New York City Marathon, Half Marathon, and The Five Boro Bike Tour
· Mentor during the surf program, summer 2006
· Volunteer for Skate program, volunteer for surf program, volunteer for snowboard programs
· Summer Surf program Life Guard -
· Development Chair – Help increase amount of funds raised per year using digital and traditional fundraising techniques
· Responsible for raising over $60,000 with personal efforts and program efforts
Accomplishments____________________________________________________________________________________________
· NYC Marathon 2011 finisher
· Volunteer of the Year 2009 – Stoked Mentoring
· Certified Lifeguard, CPR, AED and First Aid
· Eagle Scout
Education___________________________________________________________________________________________________
State University of New York at New Paltz May 1999
· Bachelor of Science – Psychology
· Bachelor of Arts – Studio Art – Photography
Technical Experience and Certifications_________________________________________________________________________
· SalesForce, Google AdWords, Google Analytics, Google AdSense
· Extensive knowledge of Strata, Mediabank, and CoreMedia Systems
· Microsoft Office (Word, Excel, Power Point, Outlook, Internet Explorer, FireFox) References furnished upon Request
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